What keeps a venue alive night after night

An interview with Torsten Hirche, Superintendent Newbuild Entertainment Technology at TUI Cruises. One of the things I find most interesting in our work with TUI Cruises is how venue energy is created night after night.

With the atmosphere365 platform, venues can be programmed as one complete experience, with video and bespoke background music running in sync.

One of the clearest examples is the use of atmosphere Virtual Live Bands.
They don’t just add music. They create live feeling, social energy, and a room guests want to stay in.

As Torsten Hirche puts it:

“Guests like the live feeling of the performances, and it helps create the right energy and a more social, engaging atmosphere in our bars and restaurants.”

Interview Torsten Hirche_atmosphere media Feb. 2026

If you are in the cruise industry or hospitality and want to create venues that feel more alive, more social and more memorable, let’s talk.